[4:user]whoami://michael-svendsen

Biography, Career Journal & Security

Staff Systems Architect β€’ Low-Latency Infrastructure
BIO // ENGINEERING LEADERSHIPMICHAEL SVENDSEN β€’ AURORA, ON

Senior Backend & AI Platform Engineer with extensive experience designing and operating production analytics, personalization, and data infrastructure for high-growth SaaS and consumer platforms. Currently at Reactiv, I own and architect end-to-end data pipelines across AWS (Bedrock AgentCore, Lambda, Step Functions, EventBridge, Glue, Redshift Serverless) and Snowflake with dbtβ€”establishing the unified, single-source-of-truth data layer that makes both merchant dashboards and autonomous AI agents trustworthy.

With 16+ years of consulting and technical leadership through thesven, I specialize in translating ambiguous product requirements into scalable, reliable systems in fast-paced environmentsβ€”from edge Model Context Protocol (MCP) servers and LLM fine-tuning pipelines to high-throughput data engines. Beyond computing, I am an avid wildlife and astrophotographer documenting Ontario’s wilderness and night skies.

git log --graph --oneline // CAREER JOURNAL● 4 COMMITS
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Sr. Artificial Intelligence Developer@ Reactiv (Toronto, ON Β· Remote)
a91e48fβ€’Sep 2023 - Present
feat(ai-platform): architect Snowflake/dbt e-commerce data platform & AWS Bedrock AgentCore builders
  • Own and architect scalable data, analytics, and AI platform infrastructure supporting high-volume Shopify-based merchants across the Reactiv ecosystem.
  • Design, build, and operate production-grade ingestion and activation pipelines across AWS (Lambda, Step Functions, EventBridge, Glue, Redshift Serverless) and Snowflake.
  • Established production analytics foundation using dbt and Snowflake, implementing data-quality testing and query optimizations that reduced core pipeline runtimes by 50%+.
  • Lead system design and RFCs for multiple LLM-powered platforms, including AI configuration builders, Studio Agent Scheduler on Amazon Bedrock AgentCore, and MCP-based architectures with strict schema validation.
  • Engineered single source of truth architecture ensuring customer-facing dashboards and autonomous AI agents consume identical metrics.
  • Drive company-level OKRs focused on merchant sales growth through data and AI, balancing rapid delivery with scalability and operational excellence.
β”œ
Senior Software Engineer Consultant@ thesven (Toronto, ON Β· Remote)
e72d11bβ€’Jan 2010 - Present
feat(oss): full-stack TypeScript applications, Python ML integrations, and open-source tooling
  • Lead design and development of complex web and mobile applications, high-performance APIs, and data pipelines using TypeScript and Python.
  • Architected open-source AI tooling: LiteMCP (edge-native Model Context Protocol framework on Cloudflare Workers), GGUF-n-Go (Hugging Face model quantizer), and spypoint_mcp (19 tools, 112 automated tests for trail cameras).
  • Trained and published instruction-tuned code generation models and preference datasets on Hugging Face (10,000+ community downloads).
  • Act as trusted technical lead aligning UI/UX, product management, and data engineering to deliver high-performance, fault-tolerant solutions.
β”œ
Digital Marketing Director & Engineering Leader@ Chronic Ink Tattoos (Toronto, ON)
c38a902β€’Dec 2018 - Sep 2023
feat(scale): build world's first online flash-tattoo portal & scale multi-brand e-commerce
  • Led digital technology and marketing for 3 brands in the tattoo and body art industry with 10+ physical studio locations and 3 e-commerce properties.
  • Ideated and implemented the world's first portal for the online sale of tattoos from artist-created flash, driving 10%+ revenue growth in 2020.
  • Drove a 64% growth in organic web traffic and 200% growth in online e-commerce sales through technical SEO audits, custom analytics, and user funnels.
  • Consolidated fragmented digital platforms, managed developer and creative teams, and maintained daily, weekly, and monthly ROI reporting.
β”œ
Global Digital Marketing Manager@ Cycling Sports Group / Cannondale (Toronto, ON)
8f031daβ€’Mar 2017 - Dec 2018
feat(analytics): global marketing database, conversion testing & digital product launches
  • Increased organic web traffic on cannondale.com by 22% in 2018 through effective technical SEO and digital launch execution.
  • Boosted email CTR by 7% via systematic A/B testing and behavioral audience segmentation.
  • Managed global marketing database and reported on multi-channel customer journeys across worldwide retail touchpoints.
CREDENTIALS, HONORS & EDUCATIONACCREDITATIONS
CERTIFICATIONVERIFIED
Snowflake Northstar: Ingestion, Transformation & Delivery
Snowflake β€’ Apr 2025
CERTIFICATIONCREDENTIAL a4hn0jm0cd
Certificate in Scotch Whisky
Edinburgh Whisky Academy β€’ Jun 2022
HONOR & AWARDFWA SOTD
FWA - Site of the Day (Lexus IS)
Favourite Website Awards (with Jam3media) β€’ Oct 2010
HONOR & AWARDBRONZE
ADCC Bronze (Few Were Chosen)
Advertising and Design Club of Canada β€’ ADCC
EDUCATIONCERTIFICATE
Web Design, Development & Maintenance
Humber College β€’ Toronto, ON
EDUCATIONDIPLOMA
Digital Media Arts
Seneca Polytechnic β€’ 2005 - 2007
VOLUNTEERINGCOMMUNITY
Acting Communications Director
York Country Bowmen β€’ Jun 2020 - Present
TECHNICAL PROFICIENCY GAUGES
Python, SQL & Data Modeling (dbt, Snowflake)[β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–‘] 98%
AI Platforms & Agentic Systems (AWS Bedrock, MCP)[β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–‘β–‘] 95%
AWS Cloud Infrastructure (Lambda, Step Functions, Glue)[β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–‘β–‘] 92%
TypeScript, Node.js & Production SDKs[β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–‘β–‘] 94%
Deep Learning, LLM Fine-Tuning & Quantization (PEFT/GGUF)[β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–‘β–‘] 90%
SECURITY & VERIFIED PROFILESVERIFIED
PGP Key Fingerprint:
4A92 F81C 023E B7D8 99A1 7F04 5356 454E 4D53 2026
LinkedInβ€’GitHubβ€’Hugging Faceβ€’Photographyβ€’Email